Luxury outlook Mid-Year report 2025: resilience, opportunities and Monaco's attractiveness

Published by Sotheby's International Realty, the 2025 Mid-Year Luxury Outlook report provides a detailed analysis of major trends in the high-end real estate market around the world. This reference document draws on data from experts, economists and agents affiliated with the luxury real estate brand to provide wealthy investors with a clear view of current opportunities in an uncertain geopolitical and economic context.

The luxury property market

In 2025, luxury real estate continues to outperform the traditional residential market. Sales of properties worth more than $10 million have skyrocketed in key cities such as Miami, Aspen and Beverly Hills. This momentum is largely driven by a clientele with very high purchasing power, 88% of whom pay cash, seeking above all a tangible, secure and heritage asset.

^{Picture 1 : One of San Francisco's only historic seaside estates, The Valhalla 1893 in Sausalito, California, has hosted such luminaries as Marion Brando and John F. Kennedy. (Photos credits: Sotheby’s International Realty)}

^{Picture 2 : A nine-bedroom mansion located in Emerald Hills with views of the city of Dubai. (Photos credits: Sotheby’s International Realty)}

The Monaco market's position

In this global landscape, Monaco retains a strategic position. An ultra-secure territory with favorable tax conditions and prized for its exclusivité, the Principality attracts an international clientele seeking stability. Like the record sales seen in Paris and London, Monaco's prestigious residences are benefiting from the same appetite for ‘turnkey’ properties, carefully renovated, often integrated into hotel programs or offering personalized services.

^{Residents of Maybourne, in Saint-Germain-des-Près, Paris, have access to the luxurious spa at the adjoining hotel. (Photos credits: Sotheby’s International Realty)}

The report also highlights a shift in purchasing motivations: beyond financial performance, buyers are looking for sustainable, flexible living spaces with high resale value. This repositioning puts Monaco in a strong position, despite its limited supply and growing demand.

^{Picture 1 : The Bettina, a prestigious penthouse with a rooftop terrace and private swimming pool (Photos credits: Monte-Carlo Sotheby’s International Realty)}

^{Picture 2 : The Riviera Palace, a magnificent renovated apartment in the heart of the Principality, co-exclusivity. (Photos credits: Monte-Carlo Sotheby’s International Realty)}

“Despite economic headwinds, luxury remains a safe haven. Buyers continue to invest in exceptional properties, particularly in stable and sought-after markets such as Monaco” says Philip A. White Jr., President and CEO of Sotheby's International Realty.

The Luxury Outlook 2025 confirms a fundamental trend: in times of uncertainty, luxury stands out as a benchmark. And Monaco remains, more than ever, one of its key anchor points. All neighborhoods now have their own identity, and customers are looking in different areas, even though the center, with Monte-Carlo's Carré d'Or, remains the main focus of interest.

Contact our agency Monte-Carlo Sotheby's International Realty to assist you in your search for exceptional properties for sale or rent in the Principality of Monaco.

Read the full report

^{Published the 1/08/2025}