The Alexander Kraft Monte Carlo flagship store

Alexander Kraft established his very first boutique, Alexander Kraft Monte Carlo, in the heart of the Principality of Monaco. An iconic location that reflects both the enduring elegance of the brand and the renown of its founder.

Alexander Kraft : portrait of a visionary

^{Photo credit: Alexander Kraft Monte Carlo}

Entrepreneur and advocate of a revisited classic menswear wardrobe, Alexander Kraft has established himself as a key figure in accessible high-end ready-to-wear fashion. Recognisable for his perfectly structured suits, dandy-inspired accessories and look that blends heritage and modernity, he fully embodies the aesthetic he promotes today through his brand. By exporting this style, he is helping to renew the codes of contemporary men's fashion.

Four years after launching his first collection, which began at the very start of lockdown, he recalls:

"Who would have thought that this new sartorial adventure would be so successful and take on such proportions?"

His inaugural collection, featuring three-piece suits, waistcoats and trousers made in Italy from exceptional fabrics, was an instant hit, selling out completely in just 48 hours.

^{Photo credit: Alexander Kraft, 2012}

Despite an unstable global context marked by the health crisis, raw material shortages and inflation, the CEO of Sotheby's International Realty France – Monaco has succeeded in establishing his brand and anchoring it firmly in the market.

Both a designer and entrepreneur, Alexander Kraft has developed Alexander Kraft Monte Carlo around collections inspired by traditional bespoke tailoring and unapologetic timeless elegance.

"My suits, jackets and trousers are made with the utmost care, by hand, with cuts inspired by bespoke tailoring, while remaining affordable," he emphasises.

A sophisticated brand

Appreciated for their classic refinement, artisanal craftsmanship and ethical and sustainable approach, the brand's creations appeal to customers who value detail and quality.

The opening of the Monaco boutique symbolises this remarkable growth and is part of a clear commitment to offering an exclusive customer experience. Here you will find essential pieces that are easy to mix and match, all made entirely by artisans in Puglia.

Designed in collaboration with the Florentine architectural firm Cipellini, the iconic Monaco boutique is more than just a retail space: it fully embodies the Alexander Kraft lifestyle.

^{Photo credit: Alexander Kraft Monte Carlo}

« I wanted to create a space that reflects not only the elegance and sophistication of the brand, but also my personal world, including works of art, collectibles, a coffee corner and a bespoke space", explains the entrepreneur, who adds that "VIPs will have the chance to enjoy, on the boutique's terrace, a signature Kraftoni® Negroni, a glass of champagne from an Italian house, or a Vergnano Coffee, accompanied by an Alexander Kraft Selection cigar, entirely handmade in the Dominican Republic."

Located nearby prestigious residences of Monte-Carlo such as The Millefiori, The Riviera Palace, The Victoria Palace, The Buckingham Palace, The Park Palace, The Lido, The Dômes, The Imperator and many more.

Through this Monegasque address, Alexander Kraft Monte Carlo perpetuates a sartorial tradition where luxury, craftsmanship and accessibility coexist harmoniously, offering enthusiasts a true immersion in a world of elegance, distinction and excellence.

Are you looking to move to Monaco and live amidst heritage and modernity? Contact our Monte-Carlo Sotheby’s International Realty agency to learn more about our various properties for sale or for rent.

^{Published the 10/02/2026}